Vegepörssi Vegelution

Viva La Vegelution!
Vegepörssi is a Finnish fresh produce wholesaler. For their new brand launch, we created the Viva La Vegelution campaign, inspired by old protest movements and 1960s news photography.

I photographed the campaign and also shot video material for the launch film and social media content. The idea was to make a vegetable wholesaler look a little different from what you might expect.